OOH ADVERTISING

Creative Director – Satu Pelkonen
Art Direction + Design – Nonie Hunter + Matthew King
Production Designer – Alex Tutelian
Stylist – Alicia Sciberras
Photographer – Graig Reynolds
Retoucher – Derek Kalisher
Producer – Kim Santella

In 2021 Squarespace launched a new brand vision Everything to Sell Anything, with the aim to disrupt traditional ecommerce through a dynamic offering of digital platforms to sell any type of product or service. 

We were tasked with the challenge of creating a design lead OOH campaign that encompasses the new brand messaging as well as showcase Squarespace’s product offerings beyond traditional websites.

The final output was a modular lockup design that could be customised for the many services and products Squarespace customers provide. Bold and playful art direction lends itself to creating 10 persona that feel unique and original to Squarespace services offered: from scheduling lessons to booking an appointment to classic ecommerce add to cart.

Amplification of the campaign came through digital and printed billboards in New York, Los Angeles, Atlanta and Toronto, wild postings and paid social media.