BRANDING + DIGITAL DESIGN

Role — Website design, branding, stationary design

Photography Credit – Lucy McRae, Scottie Cameron

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As a science fiction artist, filmmaker, inventor and body architect Lucy Mcrae’s work transcends many mediums. Working closely with Lucy, we distilled this into a clear objective for her online presence. The website is more than just a portfolio of work, but a tool or dashboard for navigating the many parts of Lucy’s practice. It is informative, has many levels, but is not complicated; it feels human.

Lucy had an existing look and feel which was integrated into the color palette, branding, visual treatment and tone of voice. A contact card and ink stamp were developed to unify brand elements across print, digital and physical spaces.