Squarespace
Launch Kits 2020
BROADCAST CAMPAIGN
Brand Designers - Nonie Hunter + Megan Eckersley
Director – Raine Allen-Miller
Creative Direction – Ben Hughes + Mathieu Zarbatany
Creatives – Clare Anderson + Alex Thompson
Production - Katie Flynn
Anchovy tin illustrations – David Saracino
Branding and digital design for Squarespace Q3 2020 TV spots.
The Launch Kits campaign is a dedication to the entrepreneurs of 2020, that no matter their circumstances – all they need is an idea they believe in, and Squarespace can help them launch it.
Working closely with the creatives, we developed the identity for four Squarespace customer Personas: Skate brand, Culinary Empire, Emerging artist and Meditation School. Applications ranged from branding to apparel, UI design and anchovy tins.