PRODUCT LAUNCH CAMPAIGN

Photography - Romain Laprade
Creative Director - Marney Kerr
Art Direction & Design - Nonie Hunter
Copywriter - Isabella Hiew
Production - Jessica Galvan, Hortense Bernardin

Beyond the physical aspects of travel, our journeys allow us a departure from our usual thoughts, our routines, and from ourselves. To launch Aesop’s Departure and Arrival Travel Kits, we developed an immersive campaign, exploring the innate human curiosity that compels us to travel.

We took to the road with photographer Romain Laprade, capturing the transitions from one place to another. Images and films inspire all kinds of travelers, relaying travel to both urban and nature-inspired destinations, and varying climates and transport types. Content was captured in Paris on a train, a beachside drive through the South of France, and onwards to destinations in the South including the Gaudet House located in the French Alps, to the Mediterranean Sea.

To support our customers innate curiosity to travel, we curated a Spotify soundtrack, which was shared via social channels. A printed booklet was available in-store for Aesop customers to explore narratives of travel with their purchase.