Serpentine Pavillion & Aesop

Aesop


Role Art & Film Direction, Digital design
Copywriter
Isabella Hiew
Graphic design Amy Kim
Cinematography Pedro Kok
On the occasion of the Serpentine Pavilion 2018, Aesop partnered with the Serpentine Galleries to explore the architectural design by Frida Escobedo

Leveraging Aesops online literary publication, The Fabulist, we commissioned Zadie Smith, Rachel Kushner, Valeria Luiselli and Geoff Dyer to contribute essays pertaining to the themes of architecture, structure, space and the senses

Essays featured on Aesop.com and printed as booklets distributed at the Pavilion Galleries and in-store locally and globally throughout Summer. The campaign was supported through both Serpentine Galleries’ and Aesop’s digital and social channels. This campaign saw the launch of Aesop’s first ever Instagram stories.

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Mark